What if windows 10 is not activated

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I assume they have just extended the mechanism to include windows 10 keys as well as 7/8 keys in 1607. This is the mechanism used during free upgrade to clean install 10 using 7/8 key in 1511. It would then verify if key is valid and then give a digital licence. When you install it, it first checks you have a digital licence and if it does not find one, it requires a product key (which would be bios embedded in many cases and found automatically.

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MSA related?I really think it is as simple as when any pc gets activated for the first time now with version 1607, you get a digital licence. just wonder why a completely new PC would get a DL. I know you guys are as interested as me in exploring this.